![]() ![]() Up until that point, Royal Apple had been running its marketing campaign in-house. ![]() Microsoft Advertising doesn’t charge management or service fees or commissions with the tools, and users only pay for their ad spend. In other words, it automatically creates a campaign based on the website content, which users can review and edit at any time, and allows them to opt in to serve ads on multiple platforms, therefore increasing their reach. The approach using Multi-platform campaigns is simple companies enter the business URL and advertising goals, and Microsoft does the rest. This solution includes user-friendly tools for small businesses looking to connect with new customers across leading advertising platforms such as Microsoft Advertising, Google, Meta, LinkedIn, and Twitter. Multi-platform campaigns are a unified solution allowing advertisers to manage their search advertising and social network presence all in one place. After that, they were approached by the Microsoft Advertising team about piloting a new set of tools called Multi-platform campaigns. Royal Apple began its campaign with paid search ads to drive awareness. Royal Apple juices and promise of quality They noticed that a large percentage of their web traffic was coming from Microsoft Edge, so they decided to give Microsoft Advertising a try. But this new strategy brought challenges of limited brand recognition by the target customer in the intended market, so they had to find better and more efficient marketing opportunities to get their name out. ![]() With this, Royal Apple had to pivot they began focusing on engaging consumers via their website and through large online retailers. Unfortunately, the onset of the pandemic forced them to change direction when distributors assessed their risks and refused to work with new companies. They also established partnerships with hotels in Manhattan and participated in successful trade shows. They became the exclusive apple juice supplier of a company that provides food catering services to cross-country hotels. Originally, they had planned on selling to distributors and directly to consumers by making their products available in physical storefronts. Royal Apple's initial rebranding efforts were leading in the right direction. ![]()
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